The Effects of Aesthetics in Usability Testing for B2C E-commerce Websites

Hejin Gu, Wenjun Hou, Xiangang Qin, Leyuan Zhang, Ye Dai. The Effects of Aesthetics in Usability Testing for B2C E-commerce Websites. In Proceedings of the Fourth International Symposium on Chinese CHI, Chinese CHI 2016, San Jose, USA, May 8, 2016. ACM, 2016. [doi]

Abstract

Abstract is missing.