Determinants of Customer Loyalty for Social Networking Sites

Rui Gu, Lih-Bin Oh, Kanliang Wang. Determinants of Customer Loyalty for Social Networking Sites. In Raj Sharman, H. Raghav Rao, T. S. Raghu, editors, Exploring the Grand Challenges for Next Generation E-Business - 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009, Revised Selected Papers. Volume 52 of Lecture Notes in Business Information Processing, pages 206-212, Springer, 2009. [doi]

Abstract

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