Differential Impact of Web and Mobile Interactivity on E-Retailers' Performance

Rui Gu, Lih-Bin Oh, Kanliang Wang. Differential Impact of Web and Mobile Interactivity on E-Retailers' Performance. J. Org. Computing and E. Commerce, 23(4):325-349, 2013. [doi]

Authors

Rui Gu

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Lih-Bin Oh

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Kanliang Wang

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