Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective

Zhengzhi Guan, Fangfang Hou, Boying Li, Zhao Cai, Alain Yee-Loong Chong, Eric Lim, Chee-Wee Tan. Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 171, 2020. [doi]

Abstract

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