Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies

Robin Marco Gubela, Artem Bequé, Stefan Lessmann, Fabian Gebert. Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies. International Journal of Information Technology and Decision Making, 18(3):747-791, 2019. [doi]

Authors

Robin Marco Gubela

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Artem Bequé

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Stefan Lessmann

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Fabian Gebert

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