Robin Marco Gubela, Artem Bequé, Stefan Lessmann, Fabian Gebert. Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies. International Journal of Information Technology and Decision Making, 18(3):747-791, 2019. [doi]
@article{GubelaBLG19,
title = {Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies},
author = {Robin Marco Gubela and Artem Bequé and Stefan Lessmann and Fabian Gebert},
year = {2019},
doi = {10.1142/S0219622019500172},
url = {https://doi.org/10.1142/S0219622019500172},
researchr = {https://researchr.org/publication/GubelaBLG19},
cites = {0},
citedby = {0},
journal = {International Journal of Information Technology and Decision Making},
volume = {18},
number = {3},
pages = {747-791},
}