Online Shopping Customer Data Analysis by Using Association Rules and Cluster Analysis

Serhat Güden, Umman Tugba Gursoy. Online Shopping Customer Data Analysis by Using Association Rules and Cluster Analysis. In Petra Perner, editor, Advances in Data Mining. Applications and Theoretical Aspects - 13th Industrial Conference, ICDM 2013, New York, NY, USA, July 16-21, 2013. Proceedings. Volume 7987 of Lecture Notes in Computer Science, pages 127-136, Springer, 2013. [doi]

Abstract

Abstract is missing.