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Interceding of repurchase intention between e-loyalty and word of mouth advocacy: a study of behavioural consequences and antecedents of e-loyalty

Shabnam Gulati, Gursimranjit Singh, Arvind Kumar. Interceding of repurchase intention between e-loyalty and word of mouth advocacy: a study of behavioural consequences and antecedents of e-loyalty. IJEB, 18(3):299-319, 2023. [doi]

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