Liang Guo 0004. Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?. Marketing Science, 42(3):614-633, May 2023. [doi]
@article{Guo23-40,
title = {Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?},
author = {Liang Guo 0004},
year = {2023},
month = {May},
doi = {10.1287/mksc.2022.1391},
url = {https://doi.org/10.1287/mksc.2022.1391},
researchr = {https://researchr.org/publication/Guo23-40},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {3},
pages = {614-633},
}