Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Azin Ashkan. In the Mood to Click? Towards Inferring Receptiveness to Search Advertising. In 2009 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2009, Milan, Italy, 15-18 September 2009, Main Conference Proceedings. pages 319-324, IEEE, 2009. [doi]
Abstract is missing.