Yue Guo, Stuart J. Barnes. Why do people buy virtual items in virtual worlds? an empirical test of a conceptual model. In Susan Newell, Edgar A. Whitley, Nancy Pouloudi, Jonathan Wareham, Lars Mathiassen, editors, 17th European Conference on Information Systems, ECIS 2009, Verona, Italy, 2009. pages 49-61, 2009. [doi]
Abstract is missing.