Analyzing and Predicting Consumer Response to Short Videos in E-Commerce

Yutong Guo, Chao Ban, Jiang Yang, Khim-Yong Goh, Xiao Liu, Xixian Peng, Xiaobo Li. Analyzing and Predicting Consumer Response to Short Videos in E-Commerce. ACM Trans. Management Inf. Syst., 15(4), December 2024. [doi]

Abstract

Abstract is missing.