The impact of Danmu-enabled video-watching experience on audience loyalty intention towards vloggers: A parasocial relationship perspective

Junpeng Guo, Jiaqi Jiang, Siyuan Gou, Wenhua Li. The impact of Danmu-enabled video-watching experience on audience loyalty intention towards vloggers: A parasocial relationship perspective. Electronic Markets, 36(1):27, December 2026. [doi]

Abstract

Abstract is missing.