The influence of brand cultural marketing on consumers' willingness to participate in value co-creation

Guihang Guo, Ying Li, Chuqiao Zhong. The influence of brand cultural marketing on consumers' willingness to participate in value co-creation. In 13th International Conference on E-business, Management and Economics, ICEME 2022, Beijing, China, July 16-18, 2022. pages 110-115, ACM, 2022. [doi]

Abstract

Abstract is missing.