Anthropological User Research: A Data-Driven Approach to Personas Development

Hang Guo, Khasfariyati Binte Razikin. Anthropological User Research: A Data-Driven Approach to Personas Development. In Bernd Ploderer, Marcus Carter, Martin R. Gibbs, Wally Smith, Frank Vetere, editors, Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction, OZCHI 2015, Parkville, VIC, Australia, December 7-10, 2015. pages 417-421, ACM, 2015. [doi]

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