"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Tong Guo, Srinivasaraghavan Sriram, Puneet Manchanda. "Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior. Marketing Science, 39(3):516-539, 2020. [doi]

Authors

Tong Guo

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Srinivasaraghavan Sriram

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Puneet Manchanda

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