Frank Y. Guo, Sanjay Shamdasani, Bruce Randall. Creating Effective Personas for Product Design: Insights from a Case Study. In Pei-Luen Patrick Rau, editor, Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011. Proceedings. Volume 6775 of Lecture Notes in Computer Science, pages 37-46, Springer, 2011. [doi]
Abstract is missing.