Ayushi Gupta, Abhishek Behl. When playing ceases to be fun: Exploring Gamification from the Paradoxical lens and Understanding users' coping mechanisms in online retailing. In Benoit Aubert, Wynne Chin, Jeff Parsons, Marie-Claude Boudreau, Jacqueline Corbett, Ashish Gupta 0004, editors, 31st Americas Conference on Information Systems: Intelligent Technologies for a Better Future, AMCIS 2025, Montreal, QC, Canada, August 14-16, 2025. Association for Information Systems, 2025. [doi]
Abstract is missing.