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Optimizing callout in unified ad markets

Aman Gupta, S. Muthukrishnan, Smita Wadhwa. Optimizing callout in unified ad markets. In James Joshi, George Karypis, Ling Liu, Xiaohua Hu, Ronay Ak, Yinglong Xia, Weijia Xu, Aki-Hiro Sato, Sudarsan Rachuri, Lyle H. Ungar, Philip S. Yu, Rama Govindaraju, Toyotaro Suzumura, editors, 2016 IEEE International Conference on Big Data, BigData 2016, Washington DC, USA, December 5-8, 2016. pages 1315-1321, IEEE, 2016. [doi]

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Aman Gupta

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S. Muthukrishnan

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Smita Wadhwa

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