Aman Gupta, S. Muthukrishnan, Smita Wadhwa. Optimizing callout in unified ad markets. In James Joshi, George Karypis, Ling Liu, Xiaohua Hu, Ronay Ak, Yinglong Xia, Weijia Xu, Aki-Hiro Sato, Sudarsan Rachuri, Lyle H. Ungar, Philip S. Yu, Rama Govindaraju, Toyotaro Suzumura, editors, 2016 IEEE International Conference on Big Data, BigData 2016, Washington DC, USA, December 5-8, 2016. pages 1315-1321, IEEE, 2016. [doi]
@inproceedings{GuptaMW16,
title = {Optimizing callout in unified ad markets},
author = {Aman Gupta and S. Muthukrishnan and Smita Wadhwa},
year = {2016},
doi = {10.1109/BigData.2016.7840736},
url = {http://dx.doi.org/10.1109/BigData.2016.7840736},
researchr = {https://researchr.org/publication/GuptaMW16},
cites = {0},
citedby = {0},
pages = {1315-1321},
booktitle = {2016 IEEE International Conference on Big Data, BigData 2016, Washington DC, USA, December 5-8, 2016},
editor = {James Joshi and George Karypis and Ling Liu and Xiaohua Hu and Ronay Ak and Yinglong Xia and Weijia Xu and Aki-Hiro Sato and Sudarsan Rachuri and Lyle H. Ungar and Philip S. Yu and Rama Govindaraju and Toyotaro Suzumura},
publisher = {IEEE},
isbn = {978-1-4673-9005-7},
}