Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique - researchr publication

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Priyanka Gupta, Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata. Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique. JECO, 19(1):43-64, 2021. [doi]

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