Somit Gupta, Xiaolin Shi, Pavel Dmitriev, Xin Fu, Avijit Mukherjee. Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments. In James Caverlee, Xia (Ben) Hu, Mounia Lalmas, Wei Wang 0010, editors, WSDM '20: The Thirteenth ACM International Conference on Web Search and Data Mining, Houston, TX, USA, February 3-7, 2020. pages 877-880, ACM, 2020. [doi]
@inproceedings{GuptaSDFM20,
title = {Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments},
author = {Somit Gupta and Xiaolin Shi and Pavel Dmitriev and Xin Fu and Avijit Mukherjee},
year = {2020},
doi = {10.1145/3336191.3371871},
url = {https://doi.org/10.1145/3336191.3371871},
researchr = {https://researchr.org/publication/GuptaSDFM20},
cites = {0},
citedby = {0},
pages = {877-880},
booktitle = {WSDM '20: The Thirteenth ACM International Conference on Web Search and Data Mining, Houston, TX, USA, February 3-7, 2020},
editor = {James Caverlee and Xia (Ben) Hu and Mounia Lalmas and Wei Wang 0010},
publisher = {ACM},
isbn = {978-1-4503-6822-3},
}