Somit Gupta, Xiaolin Shi, Pavel Dmitriev, Xin Fu, Avijit Mukherjee. Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments. In James Caverlee, Xia (Ben) Hu, Mounia Lalmas, Wei Wang 0010, editors, WSDM '20: The Thirteenth ACM International Conference on Web Search and Data Mining, Houston, TX, USA, February 3-7, 2020. pages 877-880, ACM, 2020. [doi]
Abstract is missing.