The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers - researchr publication

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Keshav Gupta, Yiran Su, Thilo Kunkel, Daniel Funk. The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers. Internet Research, 32(6):1891-1909, 2022. [doi]

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