Systemic Concentration in Sponsored Search Markets: The Role of Time Window in Click-Through-Rate Computation

Agam Gupta, Biswatosh Saha, Uttam K. Sarkar. Systemic Concentration in Sponsored Search Markets: The Role of Time Window in Click-Through-Rate Computation. ACM Trans. Management Inf. Syst., 7(2):6, 2016. [doi]

Authors

Agam Gupta

This author has not been identified. Look up 'Agam Gupta' in Google

Biswatosh Saha

This author has not been identified. Look up 'Biswatosh Saha' in Google

Uttam K. Sarkar

This author has not been identified. Look up 'Uttam K. Sarkar' in Google