Systemic Concentration in Sponsored Search Markets: The Role of Time Window in Click-Through-Rate Computation

Agam Gupta, Biswatosh Saha, Uttam K. Sarkar. Systemic Concentration in Sponsored Search Markets: The Role of Time Window in Click-Through-Rate Computation. ACM Trans. Management Inf. Syst., 7(2):6, 2016. [doi]

Abstract

Abstract is missing.