Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method

Tuncay Gürbüz, Yildiz Esra Albayrak, Elif Alaybeyoglu. Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method. Int. J. Computational Intelligence Systems, 7(sup1):94-104, 2014. [doi]

Abstract

Abstract is missing.