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Evolution of Marketing Strategies: From Internet Marketing to M-Marketing

Tiziana Guzzo, Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni. Evolution of Marketing Strategies: From Internet Marketing to M-Marketing. In Pilar Herrero, Hervé Panetto, Robert Meersman, Tharam S. Dillon, editors, On the Move to Meaningful Internet Systems: OTM 2012 Workshops, Confederated International Workshops: OTM Academy, Industry Case Studies Program, EI2N, INBAST, META4eS, OnToContent, ORM, SeDeS, SINCOM, and SOMOCO 2012, Rome, Italy, September 10-14, 2012. Proceedings. Volume 7567 of Lecture Notes in Computer Science, pages 627-636, Springer, 2012. [doi]

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Tiziana Guzzo

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Alessia D'Andrea

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Fernando Ferri

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Patrizia Grifoni

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