Tiziana Guzzo, Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni. Evolution of Marketing Strategies: From Internet Marketing to M-Marketing. In Pilar Herrero, Hervé Panetto, Robert Meersman, Tharam S. Dillon, editors, On the Move to Meaningful Internet Systems: OTM 2012 Workshops, Confederated International Workshops: OTM Academy, Industry Case Studies Program, EI2N, INBAST, META4eS, OnToContent, ORM, SeDeS, SINCOM, and SOMOCO 2012, Rome, Italy, September 10-14, 2012. Proceedings. Volume 7567 of Lecture Notes in Computer Science, pages 627-636, Springer, 2012. [doi]
@inproceedings{GuzzoDFG12,
title = {Evolution of Marketing Strategies: From Internet Marketing to M-Marketing},
author = {Tiziana Guzzo and Alessia D'Andrea and Fernando Ferri and Patrizia Grifoni},
year = {2012},
doi = {10.1007/978-3-642-33618-8_82},
url = {http://dx.doi.org/10.1007/978-3-642-33618-8_82},
researchr = {https://researchr.org/publication/GuzzoDFG12},
cites = {0},
citedby = {0},
pages = {627-636},
booktitle = {On the Move to Meaningful Internet Systems: OTM 2012 Workshops, Confederated International Workshops: OTM Academy, Industry Case Studies Program, EI2N, INBAST, META4eS, OnToContent, ORM, SeDeS, SINCOM, and SOMOCO 2012, Rome, Italy, September 10-14, 2012. Proceedings},
editor = {Pilar Herrero and Hervé Panetto and Robert Meersman and Tharam S. Dillon},
volume = {7567},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-642-33618-8},
}