A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain

Balázs Gyenge, Zoltán Máté, Imre Vida, Yuriy Bilan, László Vasa. A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain. JTAER, 16(4):1136-1149, 2021. [doi]

Abstract

Abstract is missing.