The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information

Hong-Youl Ha. The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information. J. Computer-Mediated Communication, 8(1), 2002. [doi]

Abstract

Abstract is missing.