Testing an extended model of consumer behavior in the context of social media-based brand communities

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. Testing an extended model of consumer behavior in the context of social media-based brand communities. Computers in Human Behavior, 62:292-302, 2016. [doi]

Authors

Mohammad Reza Habibi

This author has not been identified. Look up 'Mohammad Reza Habibi' in Google

Michel Laroche

This author has not been identified. Look up 'Michel Laroche' in Google

Marie-Odile Richard

This author has not been identified. Look up 'Marie-Odile Richard' in Google