Parissa Haghirian, Maria Madlberger. Cross-cultural consumer perceptions of advertising via mobile devices - some evidence from Europe and Japan. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 745-756, 2006. [doi]
@inproceedings{HaghirianM06,
title = {Cross-cultural consumer perceptions of advertising via mobile devices - some evidence from Europe and Japan},
author = {Parissa Haghirian and Maria Madlberger},
year = {2006},
url = {http://is2.lse.ac.uk/asp/aspecis/20060063.pdf},
researchr = {https://researchr.org/publication/HaghirianM06},
cites = {0},
citedby = {0},
pages = {745-756},
booktitle = {Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006},
editor = {Jan Ljungberg and Magnus Andersson},
}