Characteristics of Decision-Making for Different Levels of Product Involvement Depending on the Degree of Trust Transfer: A Comparison of Cognitive Decision-Making Criteria and Physiological Responses

Min Hee Hahn, Do Young Choi, Kun Chang Lee. Characteristics of Decision-Making for Different Levels of Product Involvement Depending on the Degree of Trust Transfer: A Comparison of Cognitive Decision-Making Criteria and Physiological Responses. In Jeng-Shyang Pan, Shyi-Ming Chen, Ngoc Thanh Nguyen, editors, Intelligent Information and Database Systems - 4th Asian Conference, ACIIDS 2012, Kaohsiung, Taiwan, March 19-21, 2012, Proceedings, Part III. Volume 7198 of Lecture Notes in Computer Science, pages 27-36, Springer, 2012. [doi]