Min Hee Hahn, Kun Chang Lee, Seong Wook Chae. An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli. In Constantine Stephanidis, editor, HCI International 2016 - Posters' Extended Abstracts - 18th International Conference, HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I. Volume 617 of Communications in Computer and Information Science, pages 209-215, Springer, 2016. [doi]
@inproceedings{HahnLC16,
title = {An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli},
author = {Min Hee Hahn and Kun Chang Lee and Seong Wook Chae},
year = {2016},
doi = {10.1007/978-3-319-40548-3_35},
url = {http://dx.doi.org/10.1007/978-3-319-40548-3_35},
researchr = {https://researchr.org/publication/HahnLC16},
cites = {0},
citedby = {0},
pages = {209-215},
booktitle = {HCI International 2016 - Posters' Extended Abstracts - 18th International Conference, HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I},
editor = {Constantine Stephanidis},
volume = {617},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-3-319-40547-6},
}