Min Hee Hahn, Kun Chang Lee, Seong Wook Chae. An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli. In Constantine Stephanidis, editor, HCI International 2016 - Posters' Extended Abstracts - 18th International Conference, HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I. Volume 617 of Communications in Computer and Information Science, pages 209-215, Springer, 2016. [doi]
Abstract is missing.