User-Generated Content (UGC) Influences on Purchase Intention Using Mobile Food Ordering Apps (MFOAs)

Erwin Halim, Tiffany Angelene Dharsono, Sudiana, Marylise Hebrard. User-Generated Content (UGC) Influences on Purchase Intention Using Mobile Food Ordering Apps (MFOAs). In International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023. pages 772-777, IEEE, 2023. [doi]

Abstract

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