From Home-Made to Strategy-Enabling Business Intelligence: the Transformational Journey of a Retail Organisation

Petri Hallikainen, Hilkka Merisalo-Rantanen, Antti Syvaniemi, Olivera Marjanovic. From Home-Made to Strategy-Enabling Business Intelligence: the Transformational Journey of a Retail Organisation. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 28, 2012. [doi]

@inproceedings{HallikainenMSM12,
  title = {From Home-Made to Strategy-Enabling Business Intelligence: the Transformational Journey of a Retail Organisation},
  author = {Petri Hallikainen and Hilkka Merisalo-Rantanen and Antti Syvaniemi and Olivera Marjanovic},
  year = {2012},
  url = {http://aisel.aisnet.org/ecis2012/28},
  researchr = {https://researchr.org/publication/HallikainenMSM12},
  cites = {0},
  citedby = {0},
  pages = {28},
  booktitle = {20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012},
}