From Home-Made to Strategy-Enabling Business Intelligence: the Transformational Journey of a Retail Organisation

Petri Hallikainen, Hilkka Merisalo-Rantanen, Antti Syvaniemi, Olivera Marjanovic. From Home-Made to Strategy-Enabling Business Intelligence: the Transformational Journey of a Retail Organisation. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 28, 2012. [doi]

Abstract

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