Heli Hallikainen, Nino Ruusunen, Tommi Laukkanen. Reconsidering consumer need for touch: Latent class analysis and purchase experience in a 360-virtual store. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]
Abstract is missing.