Designing a Modeling Language for Customer Journeys: Lessons Learned from User Involvement

Ragnhild Halvorsrud, Costas Boletsis, Enrique Garcia-Ceja. Designing a Modeling Language for Customer Journeys: Lessons Learned from User Involvement. In 24th International Conference on Model Driven Engineering Languages and Systems, MODELS 2021, Fukuoka, Japan, October 10-15, 2021. pages 239-249, IEEE, 2021. [doi]

Abstract

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