Juho Hamari. Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service. Electronic Commerce Research and Applications, 12(4):236-245, 2013. [doi]
@article{Hamari13,
title = {Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service},
author = {Juho Hamari},
year = {2013},
doi = {10.1016/j.elerap.2013.01.004},
url = {http://dx.doi.org/10.1016/j.elerap.2013.01.004},
researchr = {https://researchr.org/publication/Hamari13},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {12},
number = {4},
pages = {236-245},
}