Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service

Juho Hamari. Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service. Electronic Commerce Research and Applications, 12(4):236-245, 2013. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.