"Why pay premium in freemium services?" A study on perceived value, continued use and purchase intentions in free-to-play games

Juho Hamari, Nicolai Hanner, Jonna Koivisto. "Why pay premium in freemium services?" A study on perceived value, continued use and purchase intentions in free-to-play games. Int J. Information Management, 51:102040, 2020. [doi]

Abstract

Abstract is missing.