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The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender

Safae Ait Hamou-ou-Brahim, Soukaina Zaoui, Haiwei Zhou, Dechun Huang. The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender. In International Conference on Electronic Business, ICEB 2022, Bangkok, Thailand, October 13-17, 2022. pages 48, Association for Information Systems, 2022. [doi]

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Safae Ait Hamou-ou-Brahim

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Soukaina Zaoui

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Haiwei Zhou

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Dechun Huang

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