Safae Ait Hamou-ou-Brahim, Soukaina Zaoui, Haiwei Zhou, Dechun Huang. The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender. In International Conference on Electronic Business, ICEB 2022, Bangkok, Thailand, October 13-17, 2022. pages 48, Association for Information Systems, 2022. [doi]
Abstract is missing.