Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Yoon Han, Khim-Yong Goh, Seung-Hyun Kim, Tuan Quang Phan. The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior. IEEE Trans. Engineering Management, 71:1314-1329, 2024. [doi]
Abstract is missing.