Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform

Qiwei Han, Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu. Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform. Electronic Commerce Research, 23(3):1701-1730, September 2023. [doi]

Authors

Qiwei Han

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Carolina Lucas

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Emila Aguiar

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Patrícia Macedo

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Zhenze Wu

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