Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform

Qiwei Han, Carolina Lucas, Emila Aguiar, PatrĂ­cia Macedo, Zhenze Wu. Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform. Electronic Commerce Research, 23(3):1701-1730, September 2023. [doi]

@article{HanLAMW23,
  title = {Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform},
  author = {Qiwei Han and Carolina Lucas and Emila Aguiar and PatrĂ­cia Macedo and Zhenze Wu},
  year = {2023},
  month = {September},
  doi = {10.1007/s10660-023-09713-5},
  url = {https://doi.org/10.1007/s10660-023-09713-5},
  researchr = {https://researchr.org/publication/HanLAMW23},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research},
  volume = {23},
  number = {3},
  pages = {1701-1730},
}