Use of Problematic Integration Theory in Destination Online Promotional Activities: The Case of Australia.com in the United States Market

Jee-Hee Han, Juline Mills. Use of Problematic Integration Theory in Destination Online Promotional Activities: The Case of Australia.com in the United States Market. In Andrew J. Frew, editor, Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005. pages 249-260, Springer, 2005. [doi]

Abstract

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